Many workers say they do not share their company's updates on social media because they do not know whether they're supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social.
The report was based on data from an online survey conducted in March 2016 of 1,000 employed persons.
Some 21.6% of respondents say they do not post their company's news on their personal social media accounts because they don't know whether their employer wants them to share updates.
Another 16.4% say they're too busy to share, 15.7% say they don't know what they should share, and 15.6% say they are afraid they'll share the wrong thing.
Take the first step (it's free).
You may also like:
- Five Things Micro-Influencers Want Brands to Understand in 2019
- Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)
- Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends
- Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]
- Six Lead Generation Tactics to Use in Your Social Media Channels