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The 100 Most Expensive Google AdWords Keywords

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Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush.

The report was based on March 2016 US data from SEMrush's database of more than 80 million keywords.

The researchers looked at the average price paid per click and removed terms with a competition score of less than 0.3.

The most expensive Google AdWords keyword combination is "best mesothelioma lawyer" ($935.71). Mesothelioma is a cancerous tumor that is at the center of many asbestos-related lawsuits.

Terms related to lawyers or lawsuits account for 78% of the top 100 most expensive terms, and nine of the top 10.


About the research: The report was based on March 2016 US data from SEMrush's database of more than 80 million keywords.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by John Thu Jun 9, 2016 via web

    Why is it that whenever price gouging or the practice of throwing loads of money blindly occurs, there's so often an associated reference to lawyers and the legal profession? These price levels are fairly obscene, and these feel like dirty waters. Swim away!

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