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Content Marketing Staffing Trends for 2016

by Ayaz Nanji  |  
June 20, 2016

Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.

The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits. More than half (54.4%) of the companies included in the survey have annual revenue of less than $10 million.

Below, key findings from the report.

Staff Size 

  • 87% of respondents say their company has a content marketing team.
  • 68% of companies have a team size of between 1 and 3 people.


  • 42% of respondents say their company has an executive responsible for content marketing; 51% say they will have a content marketing leader by 2017.

  • 21% of respondents say the title of the person in charge of their company's content marketing efforts is content marketing director/manager.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Pete Smith Tue Jun 21, 2016 via web

    I'm a journalist who can research, write and create infographics - all primed and ready to go with current SEO techniques. Do you have any advice on how people like me could transition out of journalism and into these digital marketing roles?

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