Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success?

To find out, Richardson surveyed 266 salespeople and coaches who work in a wide range of industries, including CPG (17% of respondents), finance (12%), business services/consulting (11%), technology (9%), and healthcare (9%).

Some 50% of respondents say the sales training they receive from their company is somewhat effective.

Just 24% say the training is very effective, 12% are unsure, 11% say it is somewhat ineffective, and 3% say it is very ineffective.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji