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Half of Fortune 500 brands are now on Instagram, and the platform is providing the highest engagement levels for these businesses of any social network, according to recent research from TrackMaven.

The report was based on an analysis of Instagram content posted by Fortune 500 brands between May 1, 2015 and May 1, 2016. The researchers examined 41,071 unique Instagram posts, in total.

Only 123 Fortune 500 brands had Instagram accounts in 2013 (24.6%); today that number is up to 250 (50%), and an additional 1.4% have Instagram accounts for subsidiary brands.

Below, additional key findings from the report.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji