Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?

by Ayaz Nanji  |  
July 20, 2016
  |  2,234 views

Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.

The report was based on a survey conducted in the 1H16 of 170 senior marketing leaders (chief marketing officer, head of marketing, SVP of marketing, etc.) from around the world; 42% of respondents work for B2B organizations, 21% for B2C organizations, and 37% for hybrid organizations.

Some 61% of senior marketers surveyed say Big Data engagements and intelligence (smart recommendations, next best actions, etc.) will have one of the the biggest impacts of any emerging technology on the customer experience and their organization overall.

A total of 37% say the Internet of Things will have one of the biggest impacts.


Nearly one-third (32%) of senior marketers say their organization's greatest obstacle to onboarding/integrating emerging technologies is not having the right team and talent to manage/optimize new tools.

About the research: The report was based on a survey conducted in the 1H16 of 170 senior marketing leaders (chief marketing officer, head of marketing, SVP of marketing, etc.) from around the world.


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!