How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?
To find out, Appboy surveyed more than 500 individuals about their emoji perceptions, habits, and preferences.
Males are more likely to have a negative perception of emoji use in general compared with females, the analysis found. Some 72% of women surveyed say they love emojis whereas just 63% of men say the same.
Although consumers age 14-24 have a more favorable view of emojis overall, people age 25-44 are least likely to dislike emojis.