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The Top-Rated Content Marketing Software Platforms

by Ayaz Nanji  |  
August 2, 2016

Which content marketing platforms do businesses most use and and most like?

To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016.

The researchers defined "content marketing software" as standalone platforms used by marketing teams to optimize and manage the planning, creation, curation, distribution, monitoring, sharing, tracking, and sourcing of content. Only platforms with 10 or more reviews were included in the analysis.

The products were ranked by customer satisfaction (average user review score) and market presence (market share, vendor size). Each tool was then placed into one of four categories: Leader (above average rating, large scale), High Performer (above average rating, smaller scale); Contender (below average rating, large scale), and Niche (not enough reviews or scale to judge).

None of the content marketing tools examined by G2 ranks as a Leader.

The High Performers are Ceros, Contently, Kapost,, SnapApp, and Uberflip.

Oracle Content Marketing ranks as a Contender; DivvyHQ, Percolate, and Skyword land in the Niche category.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by PFaherty Tue Aug 2, 2016 via mobile

    So I'm looking for one of these platforms at the moment.
    Unfortunately this article didn't provide any information to help make an informed decision. Thanks anyways.

  • by Lauren McMenemy Tue Aug 2, 2016 via web

    Conflict of interest warning (I work with NewsCred) but what a shame NewsCred's platform wasn't considered by G2 here. Back when I was working in-house, I went through the whole research phase for an end-to-end content marketing platform that could support my global programme, and NewsCred's CMC was the only one that passed the test. So much so, I jumped ship to work for them!

  • by harroldhino Thu Nov 3, 2016 via web

    Going to side with Lauren on this one. Although the definition of 'content marketing platform
    has not bee homogenized, I can see at least four (five?) vendors that really do not meet the expectations of what a marketer would consider to be a content marketing platform; and the list is missing two of the biggest players. Why not just add Marketo, Wordpress, and Google?

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