What is the return on investment for B2B companies when they spend on Google AdWords search advertising?

To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The researchers obtained a wide range of information from each firm, including monthly lead count, lead count attributable to AdWords, revenue, marketing spend, AdWord spend, and projected future revenue.

The share of leads brought in by AdWords and the ultimate impact on revenue varies significantly from industry to industry, the analysis found.

For the marketing agencies examined, AdWords spend is responsible for just over 20% of all leads and just under 10% of all revenue, on average.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji