Travel industry marketers say search, email, and social media are the top digital drivers of customer acquisition, according to recent research from Performance Horizon.

The report was based on data from a survey conducted in May 2016 of 78 global marketing executives who work in the travel industry.

Some 78% of respondents say organic search is a primary driver of customer acquisition for their travel organization; 71% email is a primary driver of new business, 69% say paid search, 65% social media, and 50% retargeting.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji