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Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.

The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom.

Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year.

Remarketing units rank second (65% say they have been effective), followed by mobile (56%), social (42%), shopping (31%), and display (21%).

Some 83% of respondents say they feel good or very good about their PPC success this year; 11% say their efforts have been fair, 6% say poor, and 1% very poor.

There is some divergence between the views of brand and agency marketers: 20% of brands say they feel very good about how they're faring in the current PPC market, whereas 29% of agencies say the same.

Two-thirds (68%) of respondents say they feel better about the PPC advertising market this year vs. last year.

About the research: The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji