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Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent research from Hanapin Marketing.

The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom.

Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year.

Remarketing units rank second (65% say they have been effective), followed by mobile (56%), social (42%), shopping (31%), and display (21%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji