The report was based on data from a survey of 183 brand and agency marketers from the United States, Canada, and the United Kingdom.
Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year.
Remarketing units rank second (65% say they have been effective), followed by mobile (56%), social (42%), shopping (31%), and display (21%).
Take the first step (it's free).
You may also like:
- Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]
- LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]
- Is the Fight Against Bot Ad Fraud Succeeding?
- Top 4 Reasons SMBs Should Use Paid Search
- Innovative Business Models for Digital Media