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The use of mid-roll digital video advertisements increased 24% between February 2015 and April 2016, according to recent research from Ooyala.

The report was based on data from 50 global premium online publishers and broadcasters collected between February 2015 and April 2016.

Some 33% of video ads served on the sites examined were mid-rolls in April 2016, up from 19% in February 2015.

Pre-roll remains the most popular video ad format, though its share dropped from 75% of all video ads served in March 2015 to 60% in April 2016.

Post-roll accounted for 7% of all video ads served in April 2016.

About the research: The report was based on data from 50 global premium online publishers and broadcasters collected between February 2015 and April 2016.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji