Based on Google paid search spending this year, Batman villainess Poison Ivy is the most popular Halloween costume, according to recent research from AdGooroo, a Kantar Media company.

The report was based on an analysis of the US Google desktop search text ad and product listing ad (PLA) spend by retailers between August 1 and October 4, 2016, on 2,959 Halloween costume keywords.

Poison Ivy costumes garnered the largest paid search spend ($158,653) during the timeframe examined.

Pirate costumes received the second largest share of spend; Ninja Turtle costumes were third, followed by general Star Wars costumes.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji