Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.

The report was based on data from more than 65,000 blog posts published on company websites between September 2015 and August 2016, as well as data from more than 20 million shares of those blog posts on Facebook, Twitter, LinkedIn, and Pinterest.

Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji