Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo.

The report was based on an analysis of US Google desktop text ad spend on 70 Cyber Monday-specific keywords in 4Q15.

Some 86% of spend on Cyber Monday keywords in 2015 occurred in the month leading up to the date (November 30).

The period between Thanksgiving and the Sunday before Cyber Monday had the biggest share of related paid search spend, the analysis found.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji