Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru.

The report was based on an analysis of data from 89,932 email campaigns sent by Sailthru customers in the retail/e-commerce vertical during the 2015 holiday season.

Campaigns that include "Christmas" in their subject lines have open rates 26% higher than emails with subject lines that use the words "holiday” or "holidays" (without also mentioning Christmas).

Subject lines that mention "Chanukah" (or other spellings) are much less common, but they average 40% higher open rates than those that use "holiday" or "holidays."

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji