The researchers predict that the United States and China will account for half of all net advertising growth 2017, with China responsible for slightly more growth than the US.
Advertising spend is forecast to increase 2.6% in North America in 2017.
Digital is expected to account for 33% of all advertising spend in 2017.
Some 77 cents of every new advertising dollar is forecast to go toward digital channels in 2017; 17 cents of every new advertising dollar is forecast to go toward television in 2017.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji