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The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services.

The report was based on 3Q16 Experian email data for companies in six verticals: business products and services, consumer products and services, media and entertainment, multi-channel retailers, publishers, and travel.

Marketers in the consumer products and services vertical and the publishers vertical sent more than one-third more emails, on average, in the third quarter of 2016 compared with the third quarter of 2015.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji