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The Most Effective SEO Tactics

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Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.

The report was based on data from a survey conducted in November 2016 of 256 marketers (45% of whom work for B2B-focused companies, 36% for B2C-focused companies, and 19% for hybrid companies).

Some 57% of respondents say relevant content creation is a highly effective SEO tactic.

Other top tactics cited are keyword/phrase research (49% cite as highly effective), social media integration (39%), and external/internal linking (36%).


Marketers say the most difficult to execute SEO tactics are relevant content creation (48% cite it as one of the most difficult to execute), external/internal linking (45%), keyword/phrase research (35%), and increasing webpage load speed (32%).

About the research: The report was based on data from a survey conducted in November 2016 of 256 marketers (45% of whom work for B2B-focused companies, 36% for B2C-focused companies, and 19% for hybrid companies).


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Alexa Wed Jan 4, 2017 via web

    Interesting research, I'm not surprised to read that content is the most effective tactic - after all, content is king. :)
    Creating valuable content is hard and takes a lot of time, effort, energy and of course, knowledge. In my opinion, SEO is all about content marketing. I came across this marketing guide https://www.ucraft.com/the-definitive-web-marketing-guide, it explains all the tactics mentioned in that survey and covers both SEO and content marketing.

  • by Maulik Patel Mon Mar 6, 2017 via web

    These all things are possible and not that much difficult for the professional SEO. But it becomes difficult when client or employer don't have a budget or not interested in providing helpful resources to in-house SEO manager. This thing creates more difficulty because any professional or company don't like to work with cheap quality resources and content to ruin his/her portfolio. If there is any solution to this problem. I appreciate to get it as a solution.

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