Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.

The report was based on Nielsen newspaper readership data. The researchers looked at how many adults in the United States consumed newspaper content via print, the Web, and mobile in the previous 30 days.

Some 69% of US adults access content from newspaper publishers each month, the analysis found.

Just over half (51%) of US adults who read newspaper content do so via print exclusively; 49% access newspaper content via at least one digital platform, with 30% reading via some combination of digital and print.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji