The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc.

Its findings revealed the top 20 high-volume keyword categories and their CPC rates. Those keywords are how Google makes the majority of its profits, Wordstream said.

In the last four quarters alone, Google made $32.2 billion in total advertising revenue--97% of that from advertising, according to the findings.

The top five high-volume keyword categories that demand the highest costs per click are as follows:

  1. Insurance. Top CPC: $55 (example keywords/keyphrases are "auto insurance price quotes" and "buy car insurance online)
  2. Loans. Top CPC: $44 (examples: "consolidate graduate student loans" and "cheapest homeowner loans").
  3. Mortgage. Top CPC: $47 (examples: "refinanced second mortgages" and "remortgage with bad credit")
  4. Attorney. Top CPC: $47 (examples: "personal injury attorney" and "dui defense attorney")
  5. Credit. Top CPC: $36 (examples: "home equity line of credit" and "bad credit home buyer")

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ABOUT THE AUTHOR
image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a long-time editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh