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Will Mobile Commerce Overtake E-Commerce? [Infographic]

August 3, 2012

How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%.

To better grasp mobile's incredible growth and its implications, Big Commerce, an e-commerce software software company, recently studied analyst and trend-watching data from various sources, then created the infographic below. 

Highlights about today's mobile shopper:

  • About 1 in 5 smartphone users in America scanned a QR code in-store last year.
  • Worldwide, nearly 1 in 3 phones sold in 2011 was a smartphone.
  • 42% of all US mobile subscribers have smartphones; 51% of all UK subscribers have smartphones; and 44% of EU5 subscribers do.
  • Smartphone users spend more time on mobile apps than on mobile sites.
  • One out of five people research products on mobile devices while watching TV.
  • 53% of mobile consumers engage in showrooming—looking at products in-store then buying online.
  • Men prefer to make purchases on their phones; women prefer tablets for shopping.

The research also offers insight into where mobile and e-commerce are heading:

  • User industry specialists predict that 50% of smartphone users will buy primarily via mobile wallets.
  • Nearly 1 in 2 Americans are interested in mobile wallets are forms of payment.
  • Worldwide, mobile commerce is set to hit $119 billion by 2015.
  • The projected amount of retail purchases made online by 2014 is 54%.

Check out the infographic for more details:

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  • by Manmohan Mon Aug 6, 2012 via web

    informative article. I work for McGladrey and there's a white paper on E commerce on the website ( ), with good information on online retail and advice from industry experts you may find useful.

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