Like a good how-to lesson? We know we do, and this week is packed with piles of 'em: how to leap at opportunity when it hits the switch, how not to mitigate an overnight social crisis, how to attract clients and advertisers using Pinterest, how to get people excited about "everyday" purchases... and who really won the Super Bowl.

It's all here, and then some. Skim for experience!

The Super Bowl blacked out... but these brands didn't. When the lights went out on the Super Bowl, a few companies thought fast, spreading on-brand social messages that would make a Legal-choked competitor blush. Here are 13 blackout standouts... among which Oreo took the cake:

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.