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Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers with search.

"Offer extensions let you distribute offers to consumers when they’re searching for products, services, or businesses like yours," Google explains.

The new feature, previously available to only select advertisers in Beta format, will be available to all advertisers by the end of February—but some might already have it available!

To check whether you can take advantage of Offer Extensions right now, create an enhanced campaign and go to Ad Extensions > Offer Extensions.

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image of Larry Kim

Larry Kim is the founder and CEO of Facebook Messenger marketing platform MobileMonkey. He is also the founder of WordStream Inc.

LinkedIn: Larry Kim

Twitter: @larrykim