Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers with search.
"Offer extensions let you distribute offers to consumers when they’re searching for products, services, or businesses like yours," Google explains.
The new feature, previously available to only select advertisers in Beta format, will be available to all advertisers by the end of February—but some might already have it available!
To check whether you can take advantage of Offer Extensions right now, create an enhanced campaign and go to Ad Extensions > Offer Extensions.
Here's what an offer ad extension looks like:
When users click the "View offer" link, Google explains, "they'll be taken to a Google hosted landing page where they can view the offer and either print or save it online (to their 'My Offers' page at www.google.com/offers) for use in the store."
If you're a PPC marketer ready to take advantage of this new ad option, read these five tips to get the most out of the new Offer Extensions feature.