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Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

by Angela Natividad  |  
March 29, 2013
  |  1,400 views

Inspiration's afoot! We've got movie trailers on Vine and Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can both advertise on and use. Skim to sate those social urges.

Yahoo snaps up Summly. Improving both its mobile presence and talent pool, Yahoo shelled out $30 million for mobile app Summly, which reduces articles to 400-character recaps. For publishers fuming in their seats, Time discusses (sorta) the app's legalities. This video, featuring Stephen Fry and 17-year-old founder Nick D'Aloisio, sums up Summly's prowess:

In Summly spirit, WaPo produced a super-short article that shows how it works:


An act of kindness, a million Likes. Chili's generated nearly a million Likes for "fixing" a young autistic child's "broken" hamburger. Anna Kaye MacLean used Chili's Facebook page to recount how a waitress handled a delicate situation with her young autistic sister Arianna. That compassion captivated MacLean, whose story and photo generated over 40,000 Comments and 806,000 Likes... and a lot of love for Chili's. Though you can't plan for moments like this, remember: A great social strategy works best when it ripples from a company culture, and when it's as genuine with people offline as online.

Finally: A Nested Reply feature on Facebook. Long-awaited features are rolling out on the Network that Rules them All. The latest is an upcoming nested-reply feature for Pages and popular Profiles. Prior to the feature, Page owners couldn't answer users in a way that clearly connected response to comment. The opt-in feature rolled out on March 25, and will be available to everyone in July.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Josue Mon Apr 1, 2013 via iphone

    I'm sold! Excellent video, well executed from start to finish.

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