All that holiday shoppers once needed were shopping lists and methods of payment. This season, however, holiday shoppers are more likely than ever to also take their tablets and smartphones, and use them while running errands.

To reach those device-wielding holiday shoppers, consider your target audience's mobile behavior to personalize content.

For example, Yesmail, in the following infographic, recommends developing location-sensitive offers, equipped with store maps, to appeal to smartphone users. For tablet users, provide access to a mobile app featuring customer reviews and easy checkout, Yesmail suggests.

Another tip for reaching holiday shoppers who are using digital devices is to time your emails well.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski