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How to Increase Email Marketing Conversions [Infographic]

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Spending on email marketing is projected to reach $2.5 billion by 2016, but even all that money doesn't guarantee conversions. To help boost your email marketing conversions, check out the tips in the following infographic by Monetate.

Among Monetate's suggestions:

Avoid batch and blast. Your customers aren't all the same, so why send everyone the same email? Segmented email campaigns produce a much higher click-through rate than undifferentiated messages.

Use similar creative and messaging on your landing page and throughout the user experience.

Understand how your customers view your emails. Do your customers prefer using tablets, mobiles, or desktop email clients? When you know how they read email, you can create messages that best suit their preferred devices.

Here are more tips for creating emails that convert:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Adam Mon Nov 25, 2013 via web

    Quick question -- Average Page Views per session is listed as a percentage in this infographic. What is the percentage related to? Year over year? One source of traffic vs. another? I understand the Add to Cart rates and conversion rates...but page views isn't often shown as a percentage.

    Thanks - Adam

  • by Vahe, MarketingProfs Tue Nov 26, 2013 via web

    @Adam. You're right, that's an error. Monetate has corrected it, and the changes have been incorporated into the infographic. Thanks for your sharp eye!

  • by Cash One Sun Dec 1, 2013 via web

    Hello, These days E-mail marketing is on a boom. People use to promote their products or services through bulk emails and bulk SMS. This is a great way to convey your message to your clients. This article is a great collection of new information about email marketing. Thanks to share such a great article.

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