What are the social media plans of small to midsize businesses (SMBs) this year?
"More than half of SMBs have increased spend on social media compared to the prior year, higher than that of any other marketing channel, including email marketing and events," according to a recent LinkedIn survey.
Some 94% of survey respondents said they use social media for marketing.
A total of 61% said social media helps them gain new customers.
SMBs also are finding social media effective for...
• Branding (90%)
• Word-of-mouth (88%)
• Content marketing (89%)