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The Year of the Social SMB [Infographic]

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What are the social media plans of small to midsize businesses (SMBs) this year?

"More than half of SMBs have increased spend on social media compared to the prior year, higher than that of any other marketing channel, including email marketing and events," according to a recent LinkedIn survey.

Some 94% of survey respondents said they use social media for marketing.

A total of 61% said social media helps them gain new customers.

SMBs also are finding social media effective for...

• Branding (90%)

• Word-of-mouth (88%)

• Content marketing (89%)

• Lead generation (82%)

To find out more, check out the following LinkedIn infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Kimmy Burgess Wed Mar 5, 2014 via web

    Small businesses create many local opportunities for individuals. Many job seekers find a local job first. It also eases the small business owners to gain marketing opportunities in the local market and gain more customers. Social media affects the scope of a small business in the local market.

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