Plan on creating a mobile app? The following infographic by Apadmi provides questions to ask yourself during the planning process.

The most important question to ask is why you are building an app: Is it to improve your brand presence, increase customer engagement, promote your company as an innovator, something else?

You also need to understand your target users: Find out whether your app users will be tech-savvy or whether they will be novices.

Moreover, you need to know the details of your app. "Your app should be developed to meet a specific need, perform a specific task, and complement your existing website and brand," suggests Apadmi.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski