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This week in branded viral. Nike takes the crown with "Winner Stays," part of its "Risk Everything" campaign. The four-minute ad features sports stars, such as Cristiano Ronaldo, Gerard Piqué, Wayne Rooney, and Zlatan Ibrahimovic. So far, 47 million views. And counting.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.