Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail.
As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you."
According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer.
Take the first step (it's free).
You may also like:
- COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon
- What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?
- Best (And Worst) Email Signoffs During COVID-19 [Infographic]
- Five Ways to Supercharge Your Email Marketing [Infographic]
- What Makes a Best-in-Class Email Marketer? These Six Things.