Canada's anti-spam legislation (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail.
As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you."
According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer.
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