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How Women and Men Use Social Media and Mobile [Infographic]

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Do men and women differ in how they use their mobile devices and social platforms?

Yes, they do, according to recent findings from the Exact Target (email registration required), Pew Research Center (PDF), and Nielsen.

For example, women are more likely to use mobile devices for sharing, taking pictures, and playing games, but men prefer to use their mobile devices for videos, news, and GPS.

Moreover, men are much more likely to scan coupons (56%) or QR codes than women are (39%).

The main reason cited for using Facebook also differs: 54% of women prefer to use Facebook for seeing photos and videos, compared with 39% of men.


To find out more about the differences—and similarities—between how men and women use mobile devices and social media, check out the following infographic by FinancesOnline.com and Ruby Media Corporation:


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by Anne Tue Jul 22, 2014 via web

    Ooh. Looks like I use my smart phone in a way masculine manner. Should I be concerned? ;-)

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