How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think...

Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.

Moreover, shoppers assess a product within 90 seconds to determine whether to purchase it.

Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski