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Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.

"Brand integration is when a brand buys a YouTuber's audience using product placement tactics or by sponsoring the creation of a video that would not have otherwise existed on a channel," according to ZEFR.

The types of deals include a mention as sponsor of the video, a product mention, custom content, product design, and multiplatform promotions.

"Many integration deals result in lasting relationships between YouTubers and brands," according to ZEFR.

To learn more about brand integration, check out the infographic and free e-book (email required).

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski