As a marketer, you most likely understand Millennials, but you also need to get to know the generation that follows: Generation Z.
Generation Z makes up the largest percentage (25.9%) of the US population. They aren't even 21 years old yet, but already they are beginning to exhibit influence, consumption, and spending power.
So, what do marketers need to know about Generation Z?
"Generation Z is mature, self-directed, and resourceful," according to the following infographic by Marketo. They know how to self-educate and find information, and 52% use YouTube or social media for typical research assignments.