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Some 84% of consumers are willing to pay more for a good or service from a company they feel is socially responsible, according to a a recent survey by Lab42.

In fact, "buying from a socially conscious brand" ranks in the top 5 drivers (after price, quality, customer service, and variety) that influence purchase decisions.

So, how do consumers view companies as socially responsible?

The biggest indicator for consumers is that the company offers high-quality products, according to 70% of respondents.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski