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Which brands likely received lumps of social coal on Christmas Eve, and which received glittery bits of consumer social love?

To come up with its list of naughty and nice brands, Hootsuite used its uberVU platform to compare sentiment levels for brands on 26 social platforms from September 16 to December 16, 2014.

Eight industry sectors are covered in the following infographic based on the collected data, with the top 3 naughty and nice brands listed for each sector.

Among the sectors highlighted are Retail, Media & Entertainment, Technology, and Consumer Packaged Goods.

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image of Vahe Habeshian

Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via vahe@marketingprofs.com.

Twitter: @habesh