Ford Motor Company President and CEO Mark Fields stressed the importance of interactivity when connecting with consumers using online channels.

"We have to make sure that in our marketing efforts we're first-off thinking about online channels, and not just traditional advertising," Fields told me.

"We want to make sure, obviously, that the visuals are appropriate for that platform, but we also want to make it very interactive."

Consumers can expect to see more interactivity from Ford in its online marketing in the coming year.

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ABOUT THE AUTHOR
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Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As director of product strategy, Training, she oversees sale and distribution of MarketingProfs' premium training products. Kerry also hosts the weekly interview show Marketing Smarts. To contact her regarding podcasts, send an email to podcasts@marketingprofs.com.

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