Ford Motor Company President and CEO Mark Fields stressed the importance of interactivity when connecting with consumers using online channels.

"We have to make sure that in our marketing efforts we're first-off thinking about online channels, and not just traditional advertising," Fields told me.

"We want to make sure, obviously, that the visuals are appropriate for that platform, but we also want to make it very interactive."

Consumers can expect to see more interactivity from Ford in its online marketing in the coming year.

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Kerry O'Shea Gorgone is a lawyer, podcaster, speaker, and writer. As a learning designer, she helps develop MarketingProfs' premium training products. She co-hosts Punch Out With Katie and Kerry about people's hobbies, interests, and weird collections! Kerry also hosts MarketingProfs' weekly interview show Marketing Smarts. To contact her regarding podcasts, email

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