Still not convinced whether social media marketing is worth your company's time, energy, and effort?

You're not alone. The C-suite at half of brands isn't convinced of social's value, according to the following infographic by Outmarket.

Here's a look at social media marketing's pros and cons.

One reason in favor of it is that "more than 80% of consumers look at online reviews weekly before buying," states Outmarket.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski