Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win over kids (and parents). Skim to seize the day!
When puppies upstage halftime. This week's viral chart-topper was, perhaps unsurprisingly, a Budweiser Super Bowl ad that revisits the Clydesdale and puppy whose friendship won so many hearts over the past few years—making this the third straight year that a Budweiser ad's been the most-shared. Newsweek recaps the game's big ad themes (dadvertising was hot), and Venture Beat scored them. AdWeek explains what it takes to win the Super Bowl: Serving up the unexpected and having a war room. But maybe things really boil down to knowing what fans like (chips and beer).
This year's Super Bowl ranked the most-watched show in American TV history, which means that even if you're a Seahawks fan, you did win a little. It also means that Katy Perry's perplexing halftime show was the most-watched ever, yielding plenty of memes for a GIF-thirsty Internet. The most popular of those was the dancing shark. Walkaway lessons for brands looking to score in 2016? Wordplay and teasers help, but—crucially—be culturally relevant (which probably means be compulsively meme-able).
Take the first step (it's free).
You may also like:
- Instagram Stats Every Marketer Needs to Know in 2019 [Infographic]
- Why People Follow (And Unfollow) Brands on Social Media
- Rate Card: How Much Social Influencers Charge Brands
- How Twitter's Algorithm Works (And How to Make It Work for You) [infographic]
- The Online Platforms With the Greatest Amount of Offensive Content [Infographic]