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When puppies upstage halftime. This week's viral chart-topper was, perhaps unsurprisingly, a Budweiser Super Bowl ad that revisits the Clydesdale and puppy whose friendship won so many hearts over the past few years—making this the third straight year that a Budweiser ad's been the most-shared. Newsweek recaps the game's big ad themes (dadvertising was hot), and Venture Beat scored them. AdWeek explains what it takes to win the Super Bowl: Serving up the unexpected and having a war room. But maybe things really boil down to knowing what fans like (chips and beer).

This year's Super Bowl ranked the most-watched show in American TV history, which means that even if you're a Seahawks fan, you did win a little. It also means that Katy Perry's perplexing halftime show was the most-watched ever, yielding plenty of memes for a GIF-thirsty Internet. The most popular of those was the dancing shark. Walkaway lessons for brands looking to score in 2016? Wordplay and teasers help, but—crucially—be culturally relevant (which probably means be compulsively meme-able).

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.