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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

by Verónica Jarski  |  
February 14, 2015

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

Here's a look at some fascinating facts about the human mind, from a marketing perspective.

Did you know that the human brain processes emotions far more quickly than rational thought? "Emotions process input five times faster than our conscious brain," according to the following Emma infographic.

Our brains also really love images. "We comprehend and remember pictures with text more than text alone," Emma states.

To get more facts about the human brain to help you improve your marketing, check out the following infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Oliver Sat Feb 14, 2015 via web

    Hi Verónica,
    thanks for putting this together, the ideas are intriguing. Have you seen any examples in real life, that worked and turn your principles into action? Like a before and after click count of an online ad would be brilliant.

    I have been reading Taschens series of All American Ads from the 20s until the 70s and wonder, what these would look like today:


  • by Richard Chambers Tue Feb 17, 2015 via web

    Awesome work: a 'how to market marketing' article, which is also marketing. Meta-tastic!

  • by Raymond Fri Mar 6, 2015 via web

    This is a great article, thanks for putting this together.

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