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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

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Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer.

The most trusted social media platform for product/service recommendation is Facebook, according to the following Social Media Link infographic, based on a recent study.

Some 54% of survey respondents use Facebook to share their product purchases.

So, what inspires consumers to write a product review? A whopping 93% cite "a positive experience with the brand," and 79% say "receiving a free product or sample."

Poor customer experiences inspire sharing as well: 71% say "a negative experience with a brand" motivates them to write a review, according to Social Media Link.


To find out more about the drivers of consumers' product reviews and sharing, check out the infographic:


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by Janelle Tue Mar 3, 2015 via web

    This is a very interesting article! What is the title of the study that you mentioned?

  • by Emmanuel agillo Wed Apr 1, 2015 via mobile

    by satisfying your costumer needs

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