The more skills your marketers have, the more they can contribute to your company's success and their own career.

Nevertheless, only 63% of surveyed marketers offer professional development on marketing topics. (The survey was conducted for MarketingProfs by emedia.)

So, why should companies spend time and money training their marketers?

One big reason: You want your organization to succeed, and you know that means understanding the latest marketing techniques, technologies, and trends.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski