Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny, writes Larry Kim, citing a recent analysis by WordStream data scientist Mark Irvine.

WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords (see infographic, below).

(Also see a similar analysis of the most expensive keywords in Google AdWords advertising from 2011.)

The most expensive keyword on Bing Ads is "lawyer," which would cost advertisers seeking the top ad spot a whopping $109.21 per click.

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Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. Reach him via

Twitter: @habesh