Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

An estimated 70 million users are on Pinterest. To reach those Pinterest users, you need to form a content strategy.

Just pinning haphazardly won't make your company engage followers. You need to consider what types of pins you want to be pinning.

Consider creating how-to boards, behind-the-scenes boards, inspiration board, customer showcase boards, and product feature boards.

"Look at what your competitors are pinning and repinning, what's working for them, what isn't, and see what you can replicate and improve upon," states the following infographic by eMerchantBroker  and Gryffin.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski