Test your emails to find out the best way to engage your subscribers and develop your email channel.

The following infographic by Email Monks highlights email testing tips, best-practices, and essential elements of a successful email campaign.

Before you start testing, you need to decide whether to do A/B or multivariate testing. A/B testing compares two versions of a single variable to see which ones has more opens and clicks. "Multivariate testing compares more than two versions of an email in a live environment," explains Email Monks.

The advantages of A/B testing are that it's faster to perform than mulitvariate testing and it has a more dramatic affect on conversion rate.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski