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Boost your email's chances of being opened by following these quick tips from Sikich.

"Before sending your emails, tell your recipients what type of content they can expect and how often they'll be hearing from you," states Sikich.

When you do send the email, send it from a real person. Avoid impersonal info@company.com email addresses.

Also, spend time crafting an engaging subject line: "64% of people say they open an email because of the subject line," states Sikich.

Find out more about critical email elements and how they increase your email's open rates by checking out the following infographic:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski