Boost your email's chances of being opened by following these quick tips from Sikich.
"Before sending your emails, tell your recipients what type of content they can expect and how often they'll be hearing from you," states Sikich.
When you do send the email, send it from a real person. Avoid impersonal email@example.com email addresses.
Also, spend time crafting an engaging subject line: "64% of people say they open an email because of the subject line," states Sikich.