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10 Easy Ways to Improve Your Email Open Rates [Infographic]

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Boost your email's chances of being opened by following these quick tips from Sikich.

"Before sending your emails, tell your recipients what type of content they can expect and how often they'll be hearing from you," states Sikich.

When you do send the email, send it from a real person. Avoid impersonal info@company.com email addresses.

Also, spend time crafting an engaging subject line: "64% of people say they open an email because of the subject line," states Sikich.

Find out more about critical email elements and how they increase your email's open rates by checking out the following infographic:



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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by James Tue Jul 7, 2015 via web

    While idea 8 makes loads of sense, I've read that using personalisation in subject lines won't affect open rates to any noticeable degree.

    Ah yes, it was a MailChimp. I'm at work, so I probably shouldn't spend ages trying to find the link.

    That said, I work in the education sector, where lots of schools only use a general admin@ email, so for this market it can be very helpful to ensure your email is passed on.

    But obviously causes a problem for point 2.

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