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The State of B2B Product Marketing [Infographic]

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What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.

"Creating collateral is a top priority for B2B product marketing," states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned "defining position."

The most popular digital channels are websites (91%) and email (89%), followed by webinars (77%) and social media (76%).

To find out more about the state of B2B product marketing, tap or click on the infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by neil mahoney Mon Jul 13, 2015 via web

    Before you can properly your prospects' top wants & needs, your first must CORRECTLY identify your top prospects. The mistake most marketers make is that they just identify key markets and stop there. Once you identify key markets, you must look inside them for the truly heavy users -- those few top prospects who account for the large bulk of the purchases. Pareto's Curve.

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