Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

#SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks Roundup

by Angela Natividad  |  
July 31, 2015

Get a breakdown on Launchpad, Amazon's new support program for startups launching new products. You'll also learn about Yahoo Livetext, how to manage relationships with short-form content creators, which socnet is growing the fastest, and whether Twitter is really cracking down on stolen jokes. Skim to stay in step.

Need a Launchpad for sales? Amazon's released Launchpad, designed to help startups onboard and market new products for the first time. The program provides custom product pages that let you interact with customers in a Q&A format, and access to marketing tools—including Vine customer reviews (so much funner than your average testimonial) and personalized recommendations.

The win? Startups get retail visibility for lower up-front costs and with an instant social layer; shoppers get fast access to new-to-market products, with special categories that include "Funded on Indiegogo" and "Connected Products."

Yet more evidence that social mechanics are crucial to the future of retail.

1. Say hello to... soundless livestreaming!

Yahoo gives us Livetext. Available on iOS and Android, it's the media company's response to the GIF-and-Periscope generation: Send a friend a livestreamed video that's all visuals and no sound. (Include a text overlay if your imagery requires context.)

Yahoo calls it a way to make texting-based conversations more expressive. Maybe there's something to be said for using your own shocked face, in real-time, versus Oprah Winfrey's, but the app's already got a pretty awkward usability flaw.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!