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The Online Marketer's Guide to Social Media Contests [Infographic]

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Planning a social media contest? Check out these helpful tips as well as reminders of the new Federal Trade Commission regulations that affect marketing.

Shorten your long forms by creating forms that use conditional logic, forms that users can save, or forms with horizontal layouts, suggests Formstack in the following infographic.

Include progress bars to inform users how far along they are, making the forms easier to complete, states Formstack.

Importantly, remember full disclosure. "Employees promoting contests or brands must disclose affiliation to the company in each post, not just their bios," according to the new FTC regulations.

For more tips on creating social media contests, tap or click on the infographic.



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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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